Jumbofarms
Mustard Oil
A point-of-sale kit for a kachchi ghani mustard oil launch in general trade — built around one Hindi headline and designed to carry the name of whichever shop it hangs in.
One headline, five formats, every shopfront different.
Jumbofarms sells staples into India's general trade — the independent kirana shops that still move most grocery volume. A pouch on a shelf there competes with a wall of other pouches, so the work is less about the pack alone and more about owning the space around it.
The kit leads on a single line: गांव का स्वाद, हर बूंद के साथ — the taste of the village, with every drop. It sits against a mustard field and a pour of oil that runs edge to edge, so the same artwork can be cropped square for a dangler or stretched to three metres of shop fascia without losing the idea.
Built to be co-branded, not just displayed.
The shop name boards carry the retailer's own name in Devanagari and Latin — here वर्मा स्टोर्स / Verma Stores — at the same weight as the brand. The shopkeeper gets a free sign; Jumbofarms gets the fascia. That trade is the whole reason the kit gets installed.
Two boards, two shopfronts.
Supplied in a wide 220 × 70 cm run for a full fascia, and a 6 × 4 ft board for narrower frontages. The headline reflows rather than scaling down, so it stays readable from across the street in both.
Above the aisle, beside the door, on the counter.
The dangler hangs at 30 × 30 cm with the ₹10 assured cashback badge below it on its own 15.5 cm disc, so the offer can be pulled or replaced without reprinting the main piece. The standee works the doorway, and the A3 poster fills whatever wall a shop can spare.
Every piece carries the same legal foot: pouch size shown is one litre, images are for representation only, detailed terms sit inside the pack.