Projects

The marketing site for ContextFabric, a context layer that sits underneath an enterprise’s AI agents. The hard part was never the layout — it was finding something to show, for a product whose whole value is that you never see it.

A shared household expense ledger that parses bank SMS as it arrives, so the dashboard is simply always current. Four interface problems that were quietly handing the checking back to the people using it — and what it took to fix each one.

Forum by Rego is a platform that brings multi-disciplinary creatives into a single space, allowing individuals to showcase their work and create an opportunity to interact with the community.

The Logofolio showcases a series of logo designs for digital assets as well as product based assets.

The rebranding of Meraki was carried forward based on new user data and the audiences the brand intended to reach, using design research methods such as brainstorming and mindmapping to arrive at the desired brand design.

Building a brand identity, developing a brand strategy and growing a loyal customer base for Trippy Goat, in the heart of Bangalore, attracting customers drawn to fusion cuisine paired with wine blends from around the world.

“The Socials” is an event organised by the team known as “the Mixer.” They hosted a trial event to gauge demand for a networking-only gathering, which needed a design kit with a fresh, contrasting colour theme distinct from the existing Mixer identity.

Marketing a new Sports Management course through the mediums best suited to reaching prospective students and encouraging enrolment or enquiries to the admissions department.

Amid the pandemic, a social media strategy built on existing collateral alongside a refreshed design campaign for a range of wines, tailored to each season. Tetrad also needed a new website design and layout carrying the new brand image, giving consumers access to the range.

A year designing the own-brand shelf for a B2B wholesale marketplace — nine packaging ranges across Jumbofarms, Vedha and Crispy Corner, plus the shop front that carries them.

An initiative directing tourists to Jodhpur’s authentic local dishes, and to the informal street vendors who make them — an app for discovery and payments, and a modular pop-up stall that points back to it.

Naming, identity and interface for a home security concept built around access you can grant and revoke, worked out from function analysis before any mark was drawn.

A Design Management final major project: an augmented reality intervention using multi-sensory learning for dyslexic adults, built on a Triple Diamond research framework.