Social
Calendar
Festivals and national days for a B2B brand whose audience is shopkeepers — where the occasion has to be celebrated without the company pretending it sells sweets.
Twelve occasions, one signature.
Ganesh Chaturthi, Holi, Pongal, Ugadi, Ramzan, New Year, Republic Day, Army Day, Kisan Diwas, Father’s Day. Each takes the visual language of its own occasion — and each closes the same way, With Love, Jumbotail over Jai Jawan, Jai Kisan, Jai Dukaan.
That sign-off is the whole system. Without it these are twelve unrelated greetings; with it they are one brand keeping a calendar.
Kisan Diwas is the one that is actually about the business.
Farmers’ Day gets a different treatment from the festivals: a circular photographic field, a line about the people who feed the nation, and no decoration. Jumbotail’s supply chain starts with those farmers, so it is the one date in the year where the greeting and the business are the same thing.
The WhatsApp card sits beside them for the same reason — reach stated as numbers and a map rather than as a wish.
12 pieces.
