Graduate
Leaders
Recruitment collateral for Jumbotail’s graduate intake — the one audience that owes the company nothing and has never used the product.
A B2B wholesale brand is not a graduate brand.
Everything else Jumbotail prints is aimed at a shopkeeper who already knows what the company does. A graduate does not, and is choosing between employers rather than suppliers.
So the programme takes the corporate green but almost nothing else: a mortarboard inside a laurel for the mark, and a sticker sheet doing the work the pamphlet does everywhere else.
The piece that actually gets taken.
Illustrated characters at desks and whiteboards, the Jumbotail leaf, a Gold badge, “Good Vibes”, a laptop, a cat. None of it says anything about wholesale distribution.
It is the only item in the set that survives the event it was handed out at, because it ends up on a laptop lid. The card and the notebook are the formal half; the stickers are the half that travels.
4 pieces.
