Jumbofarms
Soya Chunks
The same product at a ₹10 impulse sachet and a shelf carton — two buyers, two decisions, two packs that had to stay recognisably one brand.
A carton is chosen. A sachet is grabbed.
The 220 g carton has time. It can run the claims down the side, carry a “20 g EXTRA” flash, and use a rectangle of prepared food to show what the product becomes.
The ₹10 sachet has none. The price sits in a roundel at the top corner, the name fills the pack, “Ready in 5 mins” is the only claim that survives at that size, and the food photograph is bigger in proportion than on the carton because it is the thing doing the persuading.
Colour separates the tiers without breaking the brand.
Red and yellow for the carton and the standard sachet, green and orange for the Mini. The Jumbofarms oval, the script wordmark and the food photography carry across all three, so the tiers read as one family rather than three products.
3 pieces of artwork.
