Mustard Oil
Campaign
A prize mechanic built for a shopper who may not have a smartphone to spare: give a missed call on ₹1, or scan the code under the cap.
Two ways in, because not everyone has the same phone.
Missed Call Contest runs on a phone number and one rupee. Assured Cashback runs on a QR code printed on a card inside the pack, worth up to ₹1,000.
Both appear in the same campaign because the shopper they are aimed at is not one person. The missed call needs no data and no app; the QR needs both and pays more.
The bottles do the talking.
Every piece leads with the three sizes lined up — 200ml, 500ml, 1L — against the yellow mustard field from the pack. The contest is a red band across it, never the other way round, so the campaign never stops selling the oil.
The dangler is a circle, because it hangs and turns. The vertical poster carries the product claims as roundels; the horizontal banner drops them entirely and keeps only the number and the call to action.
A card that loops.
An animated card resolves to the Jumbofarms oval on a yellow field, for placements where a still would have been ignored and a video would not have loaded.
7 pieces.
