Jumbofarms
Dhaniya
Coriander seed in two formats that are sold in two different ways — a 1 kg pouch a household picks up, and a 5 kg handled sack a kitchen buys. One identity, two entirely different jobs.
Dhaniya, not Coriander Seeds.
The pack leads in the word the buyer actually uses, set as a script wordmark, with “Seeds” small beneath it. Dhaniya is what is asked for at the counter; coriander is what it is called on a spec sheet.
Everything else is built to support a fast read: a bowl of seed photographed on a dark surface, fresh leaf for colour, a green field behind, and roundels in dark red for the quality claims.
A pouch to pick up, a sack to carry.
The 1 kg is a stand-up pouch with a zip and a clear window — it has to sit on a shelf facing forward, and it has to let someone see the seed.
The 5 kg is a woven bag with a moulded handle, printed edge to edge, sold to kitchens rather than households. It carries its grade on the front — Gondal Special, after the Gujarat market the seed comes through, and the Mango variety — because at that size the buyer is specifying, not browsing.
2 pieces of artwork.
