10 years of learning design.
5 years of professional experience.
From an early internship in Hong Kong to working on enterprise AI products in Bengaluru, my journey has been shaped by learning how to approach and solve design problems across different contexts — branding, packaging, digital products, systems, research, and design management.
Today, I follow a structured design process while using AI as part of how I work. I use it to explore possibilities, challenge ideas, make clearer decisions, and move from problem to solution more effectively. The tools keep evolving, but the thinking comes from years of learning, making, experimenting, and solving.
2017First role
10Organisations
2Degrees
BengaluruBased in
The track
In order, most recent first.
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Sep 2025 — Present
Senior Graphic Designer
Soroco India Pvt Ltd · Bangalore- Analysed the existing Workfabric AI digital presence and evaluated potential design and deployment solutions to improve scalability and maintainability of the marketing website.
- Explored and implemented Figma Sites as a web design and deployment workflow, contributing to the design and execution of the live Workfabric AI website.
- Developed visual design and style guidelines for the Workfabric AI brand to ensure consistency across marketing communications, website assets, product documentation, and digital campaigns.
- Designed and executed multiple enterprise product pitch decks, translating complex AI and platform capabilities into clear visual narratives for stakeholders and potential clients.
- Acted as a bridge between Product and Marketing teams to align messaging and design for the Workfabric AI website launch.
- Designed and optimised internal newsletters using Figma, improving readability, visual hierarchy, and engagement of company-wide updates.
- Translated complex leadership briefs and Word-based documents into structured, high-impact executive presentations.
- Produced product tutorial videos and motion-based walkthroughs to support onboarding and product understanding across various Workfabric AI and Soroco platform offerings.
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Jun 2024 — Sep 2025
Graphic Designer
Jumbotail Technologies Pvt Ltd · Bangalore- Developed a comprehensive design system for Jumbotail and its subsidiaries, ensuring brand consistency and scalability.
- Created packaging designs for staple products, including Coriander Seeds, Jeera Seeds, Jeera Samba Rice, Mustard Oil, Soya Chunks, Lamp Oil, Lamp Ghee, and Toor Dal, under the Jumbofarms home brand.
- Conducted user research initiatives through customer connect setups, gaining actionable insights into user behaviour and preferences.
- Analysed user behaviour data to propose and implement a banner design that resulted in a 1.6x increase in click-through rates (CTR).
- Collaborated with the Decision Science and Data Analyst teams to develop the Campaign Effectiveness Score (CES), enabling design and merchandising teams to optimise campaign strategies and outcomes.
- Conceptualised and designed the Superclub, a premium subscription experience, enhancing customer loyalty and satisfaction.
- Designed the official website for the Jumbofarms home brand, creating a seamless and engaging online presence.
- Redesigned app icons for Jumbotail, improving user experience and visual appeal.
- Strategised and executed social media marketing campaigns for Jumbotail, enhancing brand visibility and engagement.
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Apr 2024 — May 2024
Graphic Design Trainee
Foley Designs · Bangalore Freelance- Conceptualised and executed a unique Independence Day edition packaging design for the 100 Pipers brand.
- Designed and developed the 2024 Christmas edition packaging for the Paul John brand.
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Oct 2022 — Dec 2023
MA Design Management
University of the Arts London · London EducationThe final major project became LearnARcade ↗ — an augmented reality intervention using multi-sensory learning for dyslexic adults, built on a Triple Diamond research framework.
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Dec 2020 — Dec 2021
Graphic Designer
Cicada Media Pvt Ltd · Bangalore- Crafted a brand identity for an FMCG brand encompassing logo design and packaging.
- Conceptualised and created the customer journey mapping for the brand Trippy Goat.
- Created banners and social media campaign for a university’s new program.
- Orchestrated and executed a large-scale event by overseeing all facets of an event organisation, from curation to branding, while also efficiently managing vendor teams.
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Jul 2020 — Nov 2020
Visual Communication Designer
Upapp Factory · Bangalore- Redesigned the company website’s visual identity for enhanced user engagement and experience.
- Integrated micro-interactions into the company’s web strategy, directly resulting in an increase of 15% user engagement.
- Strategised and implemented visual improvements in customer service experience.
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Jul 2016 — Jul 2020
B.Des Fashion Communication
National Institute of Fashion Technology · Jodhpur EducationFour years that overlap the internships and the Levon Homes co-op below.
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Dec 2019 — May 2020
Visual Communication Designer
Levon Homes · Delhi Co-op- Designed graphics, animations, and 3D renders across digital and print advertising channels.
- Curated the visual narrative and directed photoshoots and videography.
- Devised a social media advertising strategy that lifted average daily sales by 10%.
- Secured more than three kitchen interior contracts and drove a notable 30% increase in sales by rapidly assisting with custom graphics needs.
- Identified design deficiencies in the company’s assets and devised effective design solutions.
- Produced marketing design assets, including photos, videos, flyers, and spec sheets.
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Jun 2018 — Jul 2018 · Jun 2019 — Jul 2019
Design Summer Internship
Titan Company Limited · Bangalore Two summers- Conducted retail brand and market studies for the strategic execution of the 2019 fall season launch for the Fastrack division within Visual Merchandising.
- Presented a competitor analysis for facilitating data-driven decision-making for brand strategies.
- Participated and contributed to the design strategy by conducting an in-depth analysis of the upcoming season collection.
- Designed advertising graphic templates for Fastrack perfumes.
- Managed design tasks and coordinated key events, including logo and merchandise design.
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Sep 2018 — Mar 2019
Communication Designer
Bhansali Art & Craft · Jodhpur Freelance- Executed photography and catalogue design for export products.
- Created six comprehensive catalogues through photography sessions for a diverse array of items.
- Produced designs for exhibitions, including brochures, pamphlets, and a range of stationery items.
- Implemented designs in out-of-state exhibitions, leading to an increase in sales of over 25% compared to the previous year.
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Apr 2018 — May 2018
Graphic Designer
Medapp · Bangalore Freelance- Collaborated with the marketing team to design packaging solutions.
- Executed advertising campaigns and developed marketing collateral.
- Cultivated engagement to drive company initiatives across various social media platforms.
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Jun 2017 — Jul 2017
Design Trainee
MZB World Time Limited · Kwai Chung, Hong Kong Internship- Orchestrated order administration and quality control procedures for prominent clients such as JC Penney, Walmart, and Macy’s, ensuring product standards.
- Collaborated with the design team to create innovative design solutions for esteemed clients and participated in significant client meetings to present new design and technology concepts.
- Implemented a fresh design theme across three countries for mass production and to increase client satisfaction.
- Streamlined communication and coordination between China and the USA, in customer interactions and product verification ahead of mass production.
- Formulated merchandising and product placement strategies to elevate visibility.
Take the whole thing with you.
The same history as a document, with the skills and tools listed — three pages, ready to forward.